Recently, I was asked, “What is your brand?”
Typically, brands are made up of logos, color, font and tone/messaging.
Think… Starbucks, Apple, or Microsoft.
My brand? Humans.
There is no one color, font or tone or story.
We don’t all match. We are not color coordinate. We don’t speak the same language, or experience the same stuff.
We are unique. We are messy. We are all valuable. We are equals, made in the image of God.
In my brand, no one is left out – diversity is the color, authenticity is the font, dignity is the tone and love in action is the message.
What’s your brand?
What do you think?